A young woman with dark hair and earrings lying on a bed, applying lipstick while looking into a handheld mirror.

"VALENTINE’S 2024"

THE ROLES

THE PROJECT

The launch of Lush Cosmetic’s 2024 Valentine’s Day collection.

Styling / Creative Direction

the moodboard

Woman with blonde hair in bangs, wearing pink satin pajamas and pearl earrings, holding a black vintage telephone to her ear, resting her chin on a pink table with a pink curtain backdrop.
Pink rotary telephone and a person with long, metallic nail polish holding hands on a pink textured surface.
A woman riding a skateboard on a sidewalk in an urban area, with people walking in the background, wearing a red jacket, white shorts, knee-high socks, and sneakers.

Silky pyjamas / Kitschy vibes / Roller Skates / Retro Cosy / 70’s Romance

A woman with long hair in rollers, lying on a pink bedspread, holding a video camera, with pink bedding and flowers in the background.
A stack of colorful books and skincare products on a table with a blurred woman in the background holding a red phone, sitting on a pink sofa.

the results

A hand holding a small bottle of Lush perfume labeled 'Goodnight Sweetheart' against a pink satin fabric background.
A hand with a pearl bracelet drops a heart-shaped candy onto a pink ceramic incense holder with a lit candle inside. The background is red.
A person's hand holding a small spray bottle of yellow-colored perfume against a red patterned background.
Pink soap bar on pink and green box, with a pink background and a person wearing pink and orange pajamas in the background.
A woman with reddish hair sitting on a pink couch, wearing a pink tank top and cream-colored shorts, holding a small spray bottle, with closed eyes and a relaxed expression.
A red decorative phone with lips-shaped receiver on a bedside table, next to a matching vintage-style lamp, against a pink patterned wallpaper background.
Two women lying on a carpeted floor, smiling and wearing sunglasses with colored frames. One woman has curly hair and is wearing a pink satin robe and pearl necklace. The other woman has straight dark hair, is wearing a colorful dress, and has headphones on. They are surrounded by pillows and a pair of roller skates.
A young woman applying lip balm in front of a mirror, with a second person in the background also holding a small mirror.
A young woman with red hair, pink eyeshadow, and a pink tank top looks into a mirror while touching her lips with her fingers.

web/social videos

Photography - Andreia Varela / Video - Jay Waldon/ Assistant Producer - Charlotte Stokes