A woman smiling while leaning against a striped yellow and white towel. She is wearing white sunglasses and a red swimsuit. She has a small scrape or dried paint stain on her shoulder.

"LUSH SUNCARE"

For summer 2023 Lush Cosmetics launched a new range of suncare products.

THE PROJECT

THE ROLE

Creative Director

the moodboard

A dynamic set with hanging beach towels, sunlight lighting and colour-blocking with styling and props.

Colorful beach towels hanging on a clothesline with clothespins, outdoors in a sunny yard with green grass and trees.
Woman in a blue swimsuit with a deep V-neck, standing against a plain wall with two fixtures overhead.
A woman with tattoos and a white tank top peeking out from behind a blue and white patterned towel or blanket against a light blue wall.
Person standing behind blue and white striped curtains, wearing an orange lingerie set, with only part of their back and shoulder visible.
A person washing their arm with a soap bar in their hand, water dripping from their arm, with a person in the background wearing a blue and white striped shirt.

the results

A shirtless man with colorful tattoos on his arm and chest is holding a black jar of cream and using his finger to scoop some out.
A person squeezing healthy sunscreen onto their palm, with yellow and white striped towels hanging on either side, against a clear blue sky.
A shirtless man with a tattoo on his left arm, standing in front of a red and white striped towel, applying sunscreen to his face while smiling at the camera.
A woman with short hair, wearing white sunglasses, a red tank top, smiling and peeking through a doorway with striped yellow and white towels hanging in the background.
A woman in a yellow swimsuit with sunglasses is applying sunscreen on her shoulder. She is smiling, and there are towels hanging on a clothesline behind her against a clear blue sky.
A woman showering outdoors with water splashing on her shoulder, holding a soap brush, and smiling with wet hair.
A person with tattoos applying sunscreen or lotion to their face outdoors, with a backdrop of red and white fabric, possibly a flag, and sunglasses resting on their head.
A woman in a red swimsuit, wearing white sunglasses, standing near yellow and white striped towels, with a light blue sky in the background.

product videos

Photography - Andreia Varela / Video - Jay Waldon/ Assistant Producer - Charlotte Stokes / Beauty - Molly McCardle and Rosie Mcknight