"Retro Merch"
In 2023, Lush Cosmetics launched a capsule collection of merchandise items - including patches, tote bags and t-shirts, all inspired by a retro logo from the brand’s archive.
THE PROJECTTHE ROLESCreative / Producer / Casting/ Stylist / On-Set Creative Director
the moodboard
Retro range - retro aesthetic. Portraits with a dated yet anachronistic visual. Props with a “show and tell” vibe and quirky + nerdy styling. Models acting aloof/cheesy, inspired by USA school “picture day”.
the results
product photography
Photography - Sam Baggette / Studio Assistant - Charlotte Stokes / MUA - Suzie Shambles / Hair - Daisy Evans