A woman wearing a brown hijab and a white vest with a green and yellow patch, holding a bouquet of orange and yellow flowers, standing against a partly cloudy sky.

"Retro Merch"

In 2023, Lush Cosmetics launched a capsule collection of merchandise items - including patches, tote bags and t-shirts, all inspired by a retro logo from the brand’s archive.

THE PROJECT
THE ROLES

Creative / Producer / Casting/ Stylist / On-Set Creative Director

the moodboard

A young woman with long blonde hair wearing a white headband with colorful text, an orange polo shirt with a pocket that has a dollar bill partially visible, and blue jeans. The background is blue.
Black tote bag with a green and yellow Lush logo, held in front of a grassy field and blue sky with white clouds.
A young girl with long blonde hair and fair skin, wearing a blue cap with colorful buttons and a loose white shirt, standing against a pink background, holding multiple boxes of cereal, including Strawberry Crunchy, chocolate chip, and super flavored cereals.
A young man wearing a turquoise sports shirt with the number 13 and a lion logo. He has a bandage on his right temple and a neutral expression. The background is a solid light turquoise color.
A young man with dark, slightly messy hair, wearing a striped t-shirt, sitting on a stool against a plain beige background, with a serious or contemplative expression on his face.
Man in a suit standing on artificial grass with a backdrop of blue sky and clouds, a white lounge chair and a matching recliner nearby, studio lighting and equipment visible.

Retro range - retro aesthetic. Portraits with a dated yet anachronistic visual. Props with a “show and tell” vibe and quirky + nerdy styling. Models acting aloof/cheesy, inspired by USA school “picture day”.

Person with short gray hair, wearing glasses, a green beret with 'LUSH' stickers, and colorful clothing, holding a newspaper titled 'LUSH TIMES,' with a blue sky in the background.

the results

A woman wearing a brown headscarf, white vest with a green and yellow logo, and a black long-sleeve shirt, holding a vintage camera up to her eye against a light blue sky background.
A young person standing against a blue sky with scattered clouds, wearing a black T-shirt with a small 'Lush' logo on the chest, a black bandana around their neck, multiple bead necklaces, and earrings.
A young woman stands against a blue sky with clouds, holding a potted cactus plant. She is dressed in a black sweater with an embroidered patch, a white collared shirt underneath, a black cap, and black pants.
A tattooed woman with bright orange and yellow hair, wearing glasses, a white t-shirt, a brown skirt, yellow and green socks, and standing on a stack of books against a blue sky background, holding a product box.
Woman with short gray hair, wearing a green beret with 'BUSH' stickers, glasses, red lipstick, patterned shirt, yellow watch, and tattoos, holding a banana to her ear like a phone, against a sky-blue background.
A person with short curly hair and multiple earrings holding a red rose near their face, looking upwards, against a background of a blue sky with some clouds, wearing a black T-shirt with a sticker that says 'CUS!' and layered colorful necklaces.
A person with short hair and earrings, wearing a light denim jacket, sitting against a partly cloudy blue sky, carrying a black drawstring bag with a green oval design and the word 'LUSH' in yellow stylized letters.
A person with short, curly hair, wearing multiple colorful necklaces, a black T-shirt with a green and yellow logo, and khaki pants, posing against a light blue sky background.
A smiling woman wearing large glasses, a green beret with sticker pins, colorful earrings, a sunny patterned shirt with birds, flowers, and plants, against a partly cloudy sky background.
Young woman standing outdoors with sky background, wearing yellow sunglasses, black and white scarf, black t-shirt, and carrying a black tote bag with a Lush logo.
A person's leg with colorful tattoos, wearing yellow and green socks with the word "Lush" on them, standing on a stack of books with a blue background.

product photography

Back view of a person wearing a black t-shirt with the word 'LUSH' on the back, standing against a blue sky background.
A person's hand holding a black drawstring bag with the word 'LUSH' in yellow letters inside a green oval.
Person in a black sweater with a 'LUSH' sticker, holding a potted cactus plant in front of a blue sky background.
Close-up of a woman wearing a brown headscarf, holding orange flowers, and wearing a white jersey with a Lush logo patch.
A person holding a black tote bag with the Lush logo, wearing yellow-tinted glasses, a zebra-print headscarf, and a black and light green outfit, against a blue sky background.

Photography - Sam Baggette / Studio Assistant - Charlotte Stokes / MUA - Suzie Shambles / Hair - Daisy Evans