Hand holding a black container of light green body lotion labeled "Once Upon A Time," with a starry space background.

"Lush Seasonal Assets"

THE PROJECTS

Lush Cosmetics seasonal product launches for the years of 2022 and 2023.

THE ROLES

Creative Producer / Stylist / Casting / Model Direction

THE OBJECTIVES

* To produce product shoots with a quick turnaround time - from concept to asset delivery.

* To use the in-house studio resources to optimise budget and time.

* To ensure diversity, ethics and best practices were present at every step of creative production - from casting to on-set experiences.

Decorative arrangement of lit candles, bath and body products, and a wrapped gift on a wooden surface.

the results

A colorful wrapped gift and a cloth with a printed illustration of a woman with blue hair, gold jewelry, and a yellow-orange dress, surrounded by lit candles of varying sizes, on a wooden surface with melted wax. 
Diwali 2022
A close-up of a human arm with orange-colored liquid dripping from the fingertips against a dark background with green neon light lines.
A person with short hair and minimal clothing has orange slime on their hands and arms, holding their hands in front of their face with fingers spread. The person is looking through the space between their hands, with a dark background featuring green neon lights.
Green candle labeled 'Lord of Mischief' by Lush, burning on a mossy surface with greenery and a stick in the background.
A woman with a towel wrapped around her head, smiling, with black facial patches near her eye and on her forehead, relaxing in a spa or wellness setting.
A woman with long, dark, wavy hair holds a small, dark-colored bat figurine close to her face, with her eyes looking directly at the camera.
Woman with short curly hair and multiple earrings applying a pumpkin-colored face mask in a spa-like setting.
Woman smiling in bathtub with a facial mask and holding a container of face mask over one eye, with neon green lights in the background. 
Halloween 2022
Person holding a green bottle of ELF SHAKE shower gel with soap bubbles on a pink background.
A young person with multicolored hair, wearing earrings and a nose ring, touching their lips with their finger, against a pink background.
Person with short hair dyed in rainbow colors, showering with soap suds on their back and neck, against a pink background.
A tattooed man with short red hair rinses his neck under a shower against a pink and orange background.
A white effervescent tablet dissolving in colorful, shimmering purple, pink, and blue liquid.
A hand holding a small orange candle shaped like a bird, with water droplets falling in front and a pink background.
A woman with curly hair blowing a bubble gum bubble that has a pink star-shaped gummy candy on the surface, against a pink and purple gradient background. 
Christmas 2022
Close-up image of a smiling person relaxing under a shower, with soap lather on their skin and a textured blue background.
Close-up of two hands with intertwined fingers, one hand with visible black sleeve, against a vibrant orange background.
Portrait of a young woman with blue eyes, wearing a black headscarf, smiling softly with her hand resting on her face, against an orange background.
Person with tattoos on leg in a swimming pool, using a soap and sponge to wash their leg.
A person holding a bottle of Lush Golden Egg shower gel with soap bubbles on hands and fingers, against a bright yellow background. 
Spring 2023
A hand holding a white soap shaped like a bear, with water droplets, against a background of blue LED water droplets
A person applying pink lotion or cream on their thigh, wearing a textured pink garment, with a black background with stars and pink lighting.
A tattooed man in a purple towel is spraying pink mist from a spray bottle labeled 'Snow Fairy' with a starry background.
Young woman with braided hair holding a peppermint candy shaped lip balm, wearing a pink robe, against a starry dark background with pink light accents.
Tattooed hand holding a black container labeled 'ONCE UPON A TIME' with green slime. The background is space-themed with stars.
A hand holding a bottle labeled 'Fairy Dust' with pink powder spraying out against a dark background with white dots, illuminated with pink lighting.
A young woman with braided hair is holding a small pink jar labeled 'Snow Fairy Lip Jelly' close to the camera, with her finger touching her lips, against a dark, starry background.
Close-up of hands washing under running water with soap, with blue water droplets in the background.
Hands washing a red soap bar with water and soap suds, water splashing around in a dark background.
Close-up of a woman washing her shoulders and neck with soap, with water and foam. She has a nose ring, short dark hair, and a small tattoo of a heart on her wrist. The background features pink water spray and dark space-like elements.
A woman blowing pink powder from her hand onto a sparkle-covered black background, with a pink bottle labeled 'Fairy Dust' in her hand. 
Christmas 2023

Lush Photography Team: Anna Fuchs, Andreia Varela, Alex Phelps and Sam Baggette / Videos - Jay Waldon