"Lush Makeup Reboot"
Relaunch of Lush Cosmetics’ makeup collection (2019), highlighting diverse shades and sustainable, plastic-free alternatives for beauty consumers.
THE PROJECTTHE ROLESCreative Lead / Producer / Stylist / Casting / Art direction
The Objectives
* Deliver product shoots with a fast turnaround, from concept to final assets.
* Maximise cost and time efficiency by utilising in-house studio resources.
* Uphold diversity, ethics, and best practices across all stages of production, from casting to on-set experiences.
Trix Sticks Concealer/Contour (2018).the results
Vegan Lipsticks (2018–2019)
Festive Makeup Capsule Collection (2019)
Makeup Videos for In-Store Screens (2019)Makeup in Lockdown (2020) Product launch with images shot by beauty influencers self-isolating during the pandemic.
Lush YouTube Social Content (2020)Created and shot remotely during self-isolation in the pandemic.Lush Photography Team: Anna Fuchs, Alex Phelps and Sam Baggette / Videos - Jay Waldon