A woman applying makeup with a beauty blender sponge on her cheek against a soft pink background.

"Lush Makeup Reboot"

Relaunch of Lush Cosmetics’ makeup collection (2019), highlighting diverse shades and sustainable, plastic-free alternatives for beauty consumers.

THE PROJECT
THE ROLES

Creative Lead / Producer / Stylist / Casting / Art direction

The Objectives

* Deliver product shoots with a fast turnaround, from concept to final assets.

* Maximise cost and time efficiency by utilising in-house studio resources.

* Uphold diversity, ethics, and best practices across all stages of production, from casting to on-set experiences.

Trix Sticks Concealer/Contour (2018).

the results

A woman with dark skin and natural curly hair applying makeup with a pencil to her cheek.
A woman with dark brown hair, makeup, and piercings applies makeup with a black makeup sponge.
A person with short, teal-colored hair and light skin applying makeup with a brush to their eyelid.
Swatches of different foundation shades on three different skin tones, displayed on arms. 
Vegan Lipsticks (2018–2019)
Close-up of a smiling person with dark skin, showing teeth and purple lipstick, with a white background.
Close-up of four different sets of lips with various shades of pink lipstick, some with lip piercings.
A collage of four close-up photos of lips showing the before and after effects of different lip makeup styles and piercings. The top two photos feature darker, more matte lipstick, while the bottom two show lighter, glossy pink lipstick with lip piercings.
Close-up of four different lip looks with varying lipstick shades and lip piercings, featuring dark pink, mauve, and purple lip colors.
Close-up of a woman's face with a dark headscarf, emphasizing her eye, nose, and lips with makeup.
A young woman with brown hair, brown eyes, and freckles is balancing a long piece of spaghetti on her lips, against a red background.
A woman with black hair blowing a bubble with chewing gum against a red background.
Collection of lip and eye shadow products with black caps and circular labels, arranged against a peach-colored background. 
Festive Makeup Capsule Collection (2019)
Close-up of a woman with closed eyes, smooth dark skin, glowing makeup, and braided hair against a soft pink background.
Close-up of four different people's faces with a focus on their eyes and cheekbones, showcasing diverse skin tones and textures.
Colorful lipstick crayons arranged in a balanced sculpture on a pink background.
Close-up of a woman's eye with pink eyeshadow and long eyelashes.
Close-up of four sets of lips, each with different skin tones and lip textures, arranged in a 2x2 grid.
Four close-up images of lips with different lip makeup styles and colors. 
Makeup Videos for In-Store Screens (2019)
Makeup in Lockdown (2020) 
Product launch with images shot by beauty influencers self-isolating during the pandemic.
Close-up portrait of a woman with natural curly hair, dark lipstick, and winged eyeliner, wearing a black top against a plain white background.
Close-up of four women with bold turquoise eye makeup.
Four women with different makeup styles and accessories, each showing a close-up of their face.
A woman with natural curly hair and a nose ring, wearing silver star-shaped eye makeup, looking at the camera, with a neutral expression.
A woman with black hair and blue eyes applying nude lipstick, wearing vibrant teal eyeshadow, a septum piercing, and a nose stud, standing against a textured white wall.
Close-up portrait of four women showcasing diverse makeup styles and natural hairstyles.
Close-up of a woman with dark skin applying red lipstick, wearing gold earrings, gold eyeshadow, and a black headwrap, against a white background. 
Lush YouTube Social Content (2020)
Created and shot remotely during self-isolation in the pandemic.

Lush Photography Team: Anna Fuchs, Alex Phelps and Sam Baggette / Videos - Jay Waldon