"Lush Lashes"
In 2021, Lush Cosmetics launched their brand new mascara “Lush Lashes”.
THE PROJECTMakeup Creative Lead / Creative Director / Concepting
THE ROLES
the moodboard
“You do you, Lush does lashes” - a cinematic and surreal approach to makeup advertising. Showcasing unique personalities and how the product suits everyone and every lifestyle, from glam runners to maxi knitters.
the results
stills
behind the scenes
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behind the scenes 〰️
Director - Somayeh / DOP - Amelia Hazlerigg / Lush Creative Lead - Tom Griffiths