Close-up of a woman's face, focusing on her eyes and eyebrows, with a patterned headband over her dark hair.

"Lush Lashes"

In 2021, Lush Cosmetics launched their brand new mascara “Lush Lashes”.

THE PROJECT

Makeup Creative Lead / Creative Director / Concepting

THE ROLES
Photography backdrop setup with a light gray curtain, a white bust sculpture on the wooden floor, and a large mirror leaning against the wall with an abstract art piece behind the curtain.

the moodboard

Person wrapped in a chunky, mint green knitted blanket with their hands gently resting on their chest.
A woman with short blonde hair, wearing a pink top and beige pants, stands in a living room by a red sofa with a patterned pillow. The room features paintings, a side table with a potted plant, a lamp, a mirror, and a large potted plant near a window.

“You do you, Lush does lashes” - a cinematic and surreal approach to makeup advertising. Showcasing unique personalities and how the product suits everyone and every lifestyle, from glam runners to maxi knitters.

A young woman with light skin and long wet hair, tied in a bun, standing indoors. She is wearing a glittery green jacket, a choker necklace, and a purple and white striped top with a bow. The lighting appears dim, and she is looking down.
Young woman standing on a wooden platform in front of a large fabric backdrop depicting an open road with a distant horizon, outdoors next to a building.

the results

stills

Two women are standing close together, with the woman on the right leaning her head on the left woman's shoulder. The left woman has short curly hair and is wearing a pink velvet blazer with a white turtleneck underneath. The right woman has long dark hair, freckles, and is wearing a pink puff-sleeve top, gold earrings, and rings. They are in a warmly lit room with beige curtains and standing beside a beige lamp with a gold stand.
Two hands resting gently on a pink knitted blanket with braided texture, wearing pink velvet sleeves with button details.
Close-up of a person's hand holding a wooden bedpost, with a chain of small gold beads hanging from it, and part of a pink garment visible.
Close-up of a young woman's face with light skin and freckles, lying down and looking off to the side.
Close-up of a person's hand shaping clay on a pottery wheel in a ceramics studio.
A person's hand pressing into a large, smoothly spinning turntable of brown clay, shaping it with fingers.
A woman with curly hair holding a ceramic vase in an art studio, with various pottery objects on shelves around her.
A person running on a treadmill decorated with flowers, wearing a shiny silver dress and striped socks, with a landscape sunset background.

behind the scenes

〰️

behind the scenes 〰️

A woman with curly hair and hoop earrings is getting her eyebrows filled in with a brow gel labeled 'Lash Lashes' and mascara, with another person applying makeup on her eyebrows.
A woman with red hair, tattoos, and a black face mask holding two black and gray ceramic bowls in a workshop surrounded by tools and equipment.
Close-up of a woman with dark skin applying makeup or lipstick with a brush.
Sheets of storyboarding sketches with pencil drawings of faces and scenes, some marked with lines indicating progress or sections, a woman's hand resting on one sheet, and a pink sticky note labeled 'NEXT' attached to a sheet.

Director - Somayeh / DOP - Amelia Hazlerigg / Lush Creative Lead - Tom Griffiths