"LUSH HAIRCARE"

In 2023, Lush Cosmetics launched a capsule collection of haircare products. The range consisted of four products for specific hair needs and one shampoo for all hair types, with a bigger marketing push for the latter.

THE PROJECT

Concept / Creative Producer / Stylist / Creative Direction

THE ROLES

We got up close and personal with the range, showcasing texture, application and results. Pair the model’s hair types with their corresponding product and have group shots for the universal shampoo.

the moodboard

application shots

the results

“after” shots

web/social videos

Photography - Andreia Varela / Hair - Lush Hairlab’s Sarah Sango and Daisy Evans / Makeup - Mia Dockerty