A woman with shoulder-length red hair styled in a bob, wearing a sleeveless green top, a gold necklace with a circular pendant, and small earrings, with her eyes closed and a slight smile, against a brown background.

"LUSH HAIRCARE"

In 2023, Lush Cosmetics launched a capsule collection of haircare products. The range consisted of four products for specific hair needs and one shampoo for all hair types, with a bigger marketing push for the latter.

THE PROJECT

Concept / Creative Producer / Stylist / Creative Direction

THE ROLES

We got up close and personal with the range, showcasing texture, application and results. Pair the model’s hair types with their corresponding product and have group shots for the universal shampoo.

Close-up of a person with curly orange hair, holding a lock of hair between fingers against a beige background.

the moodboard

Group of five young women with red hair and fair skin posing closely together for a portrait.
Close-up of vanilla ice cream with smooth and creamy texture.
Close-up of a woman with short black hair, wearing a beige turtleneck sweater, with bold red lipstick, looking at the camera with a neutral expression.
Close-up of a swirl of peanut butter.
Close-up of smooth, light yellow frosting with textured and streaked appearance.
Hand holding a ceramic bowl with a speckled blue pattern, containing a liquid, while hot water is being poured into it from a metallic kettle.

application shots

A woman with red hair and a nose piercing smiling while holding a sticky piece of hair dye on her head.
Hands holding an open container of violet cream, with some in the air and some spilling out, against a brown speckled background.
A shirtless man with wet hair is holding a section of his hair, which is coated with blue and purple hair dye, near his neck. He has a closed-eyed, content expression with water droplets on his skin, and the background is brown with water droplets falling.
Close-up of thick, textured blue paint applied in sweeping strokes.

the results

Close-up image of a beige, textured, and uneven food substance, likely mashed or pureed.
Close-up of a woman washing her black hair with soap, with water and soap bubbles on her skin and hair.
A woman with short red hair and bangs, wearing a green V-neck top and a gold necklace, looking to the side against a brown background.

“after” shots

A woman with curly black hair, gold eye makeup, and a septum piercing, smiling, wearing a yellow blazer and a white top, against a warm brown background.
Side profile of a smiling woman with short brown hair, wearing a beige sleeveless top, with a tattoo of a lotus flower and mandala on her upper arm against a brown background.
Group portrait of six diverse people posing against a plain brown background, with a woman in a yellow blazer at the center.
Close-up of a woman with long wavy hair, wearing a mustard-colored top, with her eyes closed and a calm expression, against a brown background.

web/social videos

Photography - Andreia Varela / Hair - Lush Hairlab’s Sarah Sango and Daisy Evans / Makeup - Mia Dockerty