Person lying down wearing bright green socks with blue smiley faces, and a white protective gown.

"Lazy Oaf"

In 2022, Lush Cosmetics launched a collaboration with apparel brand Lazy Oaf.

THE PROJECT
THE ROLE

Producer

A blue and yellow sign indicating a store open 24/7, with a hand inserting a coin into a slot and a toy hand extending from the slot holding a green bear-shaped soap or bath bomb.

the results

Young woman with wet hair and a piercing in her nose relaxing in a bubble bath, holding a towel with a purple design.
A person with curly red hair shopping in a store, holding a blue shopping basket labeled 'LUSH x LAZY' with a towel hanging from it. The person is reaching for items on purple shelves with boxed products labeled 'LUSH x LAZY.'
Four young women in a pastel-colored room with grid-patterned walls. One woman has tattoos and is standing with arms crossed. A second woman is in a bubble-filled transparent bathtub with blue water. The third woman is behind a clear face mask, and the fourth woman is in a small, pink-lit window, adjusting her hair. There is a sign that says "Lush Lazy" with additional text.
Person with face behind a clear fishbowl filled with water, holding two small white balls with faces, one sad and one happy, in each hand, with a colorful background.
A young woman with red hair in a bubble-filled bathtub, holding a blue and white towel with a cartoon character on it, in a pastel-colored bathroom.
A framed display of two checkerboard puzzle pieces against a tiled wall with red grid lines. The display is labeled 'SMASH FOR SUDS'.
A woman with a shaved head and tattoos peeking from behind a blue and white checkered blanket or towel, standing against a light blue textured background.
Four women in a brightly colored vending area with self-service options, shelves of snacks, a pick-up window, and a coin-operated vending machine. One woman is sitting on the floor, two are standing, and one is using the vending machine.
A young man with dark skin and short curly hair in a bathroom, looking up over the edge of a large clear container filled with swirling blue and white liquid.
A person with short hair and tattoos on their arm holding a large, colorful sign that says 'Lush x Lazy' and 'Sleepy Shower' in a pink-lit room with tiled walls.
A woman with curly red hair and piercing blue eyes lying on her side against a white and blue wall, resting her head on her hand, wearing a neon green and dark blue patterned shirt.
A bulletin board labeled 'Lost Socks' displays four pairs of socks and notes about their recovery. The first note indicates a sock was rescued after being missing for ten years. The second suggests a sock was suspected to have been run away by being thrown into the washing machine filter. The third notes a sock was found stuck in a sock pulldown between the washer and dryer. The socks are colorful and patterned, with one featuring smiley faces, another with a green and blue design, one with a 'LUSH' logo, and a plain white sock with a sad face.
A young woman with a tattoo sitting on the floor in a colorful room, with a large bright green sign that reads 'Lush x Lazy Oaf, Intergalactic Shower' leaning against her.
A hand holding a blue bath bomb with a smiley face etched on it, submerged in foamy water.
A woman with dark hair and tattoos resting her head on a pile of colorful towels with towels and clothing stacked on a white surface, in a room with tiled walls.
Young man with dark skin, partially covered by a blue and white checkered towel over his head, looking directly at the camera.

promotional video

behind the scenes

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behind the scenes 〰️

Three people on set, two men and one woman, with photographic equipment and a bed in the background.
Group of four friends standing in front of a blue curtain with a sign that says 'PICK UP'. They are all wearing white tank tops and shorts, and are smiling or making playful poses.
A woman with curly red hair submerged in a bubble bath, looking at the camera, in a modern bathroom with pink and gray tiled walls and green-tinted glass display case above the tub.
Person smiling and wearing a yellow and navy pajama set with a Mickey Mouse pattern, standing beside a tall stack of white pillows against a plain wall.
A behind-the-scenes view of a photoshoot in a studio with multiple models and crew. The models are dressed in colorful clothing and are positioned in front of a vibrant, artistic backdrop. Studio lighting and equipment surround the scene, with crew members preparing and adjusting the setup.
A woman with long brown hair wearing a yellow dress with black straps is posing with her eyes closed and head tilted back. The scene is part of a photoshoot setup with professional lighting, a camera monitor, and a Lush gift box in the background. The setting has a light-colored tiled wall and a pink door with pink lighting accents.
Group of diverse young people smiling and posing for a photo at a photo studio, with two photographers sitting on the floor in the foreground, one with a camera, the other with a film camera. The background shows studio equipment, a self-service sign, and a purple and yellow backdrop.

Photography - Alex Phelps / Director - Louis Brennan / Video - Jay Waldon / Beauty - Molly Sheridan / Hair - Lush Hairlab / BTS Photography - Andy Allchurch