Pink display with various pink-themed accessories and products arranged on pink steps within an arched pink backdrop, including a toothbrush, small doll, shoe, and letter B.

"Barbie"

In 2023, Lush Cosmetics launched a collection in collaboration with Mattel’s Barbie.

THE PROJECT

Creative / Producer / Casting / Set Designer / Stylist / Creative Direction

THE ROLES
Person washing hair under a pink shower, with water flowing from a round showerhead, and pink walls in the bathroom.
Woman in pink sleeveless top with arm covered in soap, posing under a pink shower with water falling onto her arm.
A woman with curly hair and pink makeup holding a bottle of perfume near her neck, smiling and looking up.
A man in a pink bathrobe holds a spray bottle, spraying it in the air with a joyful expression in a pink-themed bathroom setting.
Person washing their arm with pink soap and water, pink background.
A hand holding a small spray bottle of pink liquid perfume labeled "Barbie Lush" against a pink background.
Hands holding a pink soap shaped like a Barbie purse with the word 'Barbie' embossed on it, against a pink background.
A person with blonde hair is brushing their hair with a pink and white hairbrush against a pink background. The person is wearing a pink top and has a tattoo on their shoulder.
A woman with tattoos leaning on the edge of a pink bathtub in a colorful room with pink and green walls, decorative vases and curtains.

behind the scenes

〰️

behind the scenes 〰️

Person washing their hands in a pink sink while recording a video in a pastel pink bathroom with a small mirror.
A young woman in a red shirt and shorts kneeling in front of a pink bathtub with a purple wall behind it, holding a pink object. The scene is set up as a photo or video shoot with a camera on a tripod and decorative items on either side.
A pink tiled bathroom with an arched design, featuring built-in shelves, a small white sink, and a decorative mirror, illuminated by gold sconces and ceiling lights.

the moodboard

A pink room with satin curtains, a pink couch with matching pillows, a hanging pink spherical lamp, a large pink potted plant, and pink circular tables with books and glass objects.
A bedroom with pink walls, a bed with white pillows, a nightstand with a pink lamp, and a pink-tiled bathroom visible through an arched doorway.

Minimal monochromatic set with a timeless feel. Shades of pink all over, from surfaces to props and styling.

A bathtub with pink tiled walls and floor, gold fixtures, overhead shower, a wooden cabinet, and two towels hanging on the wall.
A woman with dark skin, decorated with beads in her hair, smiling and holding a pink heart-shaped soap against her chest, standing in a pink-tiled room with a pink arched wall and overhead shower.

the results

A woman smiling in a pink bathtub, holding a block with the letter B, in a room with pink walls and a pink rug.
A young person with wet hair joyfully throws white foam or fluffs in a pink bathtub, with a pink background.
A woman with braids and beads in her hair, wearing a pink athletic shirt, is smiling and applying skincare or face cream while looking at her reflection in a pink-framed mirror in a pink-tiled bathroom.
A hand holding a white and pink foam letter B over a pink and white marbled background.

product photography and video

Close-up of pink foam and bubbles in a liquid, possibly bath or bubble bath.

Photography - Alex Phelps / Photo Assistant - Andreia Varela / Assistant Producer Charlotte Stokes/ Video - Jay Waldon / Beauty - Jen Hunter / Hair - Vivian Dang / Beauty Assistants - Dylan Yeardsley, Meg westcott