A surreal, pastel-colored scene with a pink-toned background featuring vertical streaks, a pink rectangular box in the center, crystal-like spheres scattered around, a reflective surface, a transparent chair, a cluster of metallic and glass objects, and a modern hanging light fixture composed of multicolored rectangular panels.

"Adventures in Bathing"

In 2021, Lush Cosmetics launched 6 new Bath Bombs, each boasting a curated aesthetic. This project aims to make each product shine as its own unique personality.

THE PROJECT
THE ROLES

Creative / Producer

Futuristic living room with rounded, organic shapes and green color scheme, featuring circular windows, a round coffee table, and modern furniture.

moodboard

A stylish bathroom with a checkered black and white floor, a large red bathtub, and decorative shelves with items. The room features blue walls, a pink shelving unit, and a glass partition with metal framing. 
 “What if LUSH made bathrooms?”
Interior of a modern living space with geometric design elements, staircase, and a circular seating area with cushions.
A bathroom with green mosaic tiles, a large circular mirror, a white ceiling fan, and shelves with decorative items. There's a vase with purple flowers and a sink beneath the mirror.

We kicked off the project creating 6x dreamy bathrooms, each matching the personalities of the new bath bombs.

The vision for each space was pulled from scent notes, colour palettes and the inspiration behind each product.

Green tiled bathroom with a stainless steel bathtub, towels on a rack, and potted plants.
A vintage copper bathtub filled with lush green plants and trees in a room with green walls, illuminated by sunlight streaming through a window.

the results

A modern interior with pink and purple walls, gold accents, a large gold pendant light, decorative mirrors, plants, and stylish glassware and objects on gold circular tables.
A pastel-colored scene with a glass table holding a champagne flute, a pink spherical object, and a faceted glass container, with background curtains and soft lighting.
A vintage clawfoot bathtub filled with water that has purple and black swirling dye, surrounded by dark tiled walls. On the tub’s edge, there is an open book, a lit candle in a brass holder, and a small black sculpture on a stand. Additional unlit candles are on the wall nearby.
Colorful indoor space with pastel-colored furniture, toys, and decor, including a pink staircase, neon purple sculpture, and a variety of small objects scattered on the floor.
A wooden plank extends over a bubbling, colorful bath with green, pink, and blue hues. On the plank, there is a small candle holder with a lit candle and a decorative ball on a wooden stand. In the background, there is a mirror, greenery, and a steamy environment.
A dark, moody bathroom scene with black tiled wall, a clawfoot bathtub with smoke rising, surrounded by numerous candles, candlesticks, and vintage objects. There's a bust sculpture draped in black cloth and a window with black curtains and ropes.

The concept was later expanded to other representations of the Bath Bombs, such as mini-movie trailers, TikTok challenges, Pinterest Boards and even "irl" treatment spaces inside Lush Spas in Cardiff, Liverpool, London and Bath.

 “If a Bath Bomb was a movie, what would it’s trailer look like?”
A person relaxing in a steamy bathtub surrounded by lush greenery and wooden decor, with candles and plants creating a spa-like atmosphere. 
 “If a Bath Bomb was a Spa room…”
Woman relaxing in a bathtub with a face mask and cucumber slices on her eyes, surrounded by candles and plants, in a cozy, dimly lit setting.
A woman relaxing in a pink bathtub with a face mask. The bathroom has pink paneled walls, candlelight candles, and folk art decor. There's a small table with a mirror and skincare products. 
 “If a Bath Bomb was a makeup look…”
A collage of various images including bath bombs, a bathtub with candles, artwork, and a fairy-like woman with wings sitting by a window.

themed pinterest boards

Collage of images showcasing luxurious bathrooms, bath bombs, and decorative items with purple, gold, and pastel color schemes.

Lush Creative Lead - Tom Griffiths / Photography - Antosh Sergiew / Set Design - Carolina Mizrahi / Video - Jay Waldon / In-Store Photography - Sam Baggette / Makeup Videos - @yumixmakeup, @they.them.ri / Pinterest Creative - Rachel Isabel