"Adventures in Bathing"
In 2021, Lush Cosmetics launched 6 new Bath Bombs, each boasting a curated aesthetic. This project aims to make each product shine as its own unique personality.
THE PROJECTTHE ROLESCreative / Producer
moodboard
“What if LUSH made bathrooms?”
We kicked off the project creating 6x dreamy bathrooms, each matching the personalities of the new bath bombs.
The vision for each space was pulled from scent notes, colour palettes and the inspiration behind each product.
the results
The concept was later expanded to other representations of the Bath Bombs, such as mini-movie trailers, TikTok challenges, Pinterest Boards and even "irl" treatment spaces inside Lush Spas in Cardiff, Liverpool, London and Bath.
“If a Bath Bomb was a movie, what would it’s trailer look like?”
“If a Bath Bomb was a Spa room…”
“If a Bath Bomb was a makeup look…”
themed pinterest boards
Lush Creative Lead - Tom Griffiths / Photography - Antosh Sergiew / Set Design - Carolina Mizrahi / Video - Jay Waldon / In-Store Photography - Sam Baggette / Makeup Videos - @yumixmakeup, @they.them.ri / Pinterest Creative - Rachel Isabel