Close-up of a young woman with fair skin and green eyes receiving a massage or skincare treatment, with hands gently touching her face and head against a clear blue sky.

"LUSH SPA REBRAND"

Rebrand of Lush Cosmetics’ SPA visuals (2023), creating a new aesthetic for treatments across the website, in-store imagery, and gift vouchers.

THE PROJECT

THE ROLES

Concept / Producer / Casting / Stylist / Creative Direction

Spa treatments are sensorial in nature, and therefore abstract to capture in one photograph. We set out to represent each of them through three lenses.

Action: a sneak peek of a part of the process / Texture: a close-up of a tangible feature of the experience / Reaction: how the client will feel after each treatment.

To further the Storytelling, the same models were used for the “action” and “reaction” shots.

Close-up of a person's face with closed eyes, showcasing smooth skin and makeup, with a focus on the eyebrows and eye makeup.

the moodboard

Close-up of a person gently holding a newborn baby wrapped in a white blanket.

actions

Close-up of dried, dark green and brown loose tea leaves with small pink flower petals.
Person standing on grass wearing loose, white martial arts pants, with feet bare.
A massage therapist holding a copper oil dispenser, pouring massage oil onto a client's forearm during a massage, with an orange background.
A person using resistance bands for exercise with a purple background.
A person with a nose piercing lies on a couch with eyes closed as vapor rises from a brass incense holder held above their face by another person in a black shirt, with purple lighting background.
A woman lying on her back with eyes closed, receiving a facial treatment or massage from a therapist, with warm orange lighting.
Multiple arms with fists, elbows, and hands overlapping against a red background, with some individuals wearing black shirts.
A woman with a septum piercing receives a facial massage; her face is being painted with blue and yellow face paint using a brush.
Close-up of a massage therapy session, showing a person receiving a massage on their shoulder and neck area, with a background of a bright turquoise wall.
A person with closed eyes receiving a facial treatment from a practitioner using a metal instrument, lying on a bed with a dark headband on.
A woman with short, colorful hair styled in multiple colors and a nose ring, sitting with her eyes closed, receiving a massage or facial treatment from a person with long hair and a black top, set against a bright orange background.
Close-up of a person receiving a tattoo on their side from a tattoo artist, with various tattoos visible on the person's body, and a purple-pink gradient background.
Person receiving a forehead massage while lying down.
Back view of a person with short, multicolored hair, wearing a light-colored t-shirt, with another person’s hand on their shoulder, against an orange gradient background.
Close-up of several purple ggems with smooth, rounded surfaces.

textures

Close-up of textured blue paint or plaster with visible brush strokes and cracks.
Close-up of a textured, peeling, off-white painted wall.
Close-up of pink cotton candy fluff.
Close-up of a person wearing loose, pleated green pants with the lower legs and feet visible, standing against a gradient blue background.

reactions

A young woman with curly brown hair and a lip piercings, wearing an orange sleeveless top, with her eyes closed, against a clear blue sky.
A smiling woman with curly red hair, a septum piercing, and wearing a cream-colored pleated shirt.
A person with a shaved head lying in bed, wearing blue patterned pajamas, smiling with eyes closed, resting their head on a white pillow.
Two hands with delicate jewelry touching, silhouetted against a gradient sky.
A young woman with platinum blonde hair and light skin, making a peace sign near her eye, with colorful lighting effects on her face against a light gray background.
A woman with long blonde hair and light skin is enjoying the sunlight with her eyes closed, arm raised, outdoors against a clear blue sky.
A woman getting her makeup done by two artists in a studio with a warm background.

behind the scenes

〰️

behind the scenes 〰️

A woman in a yellow shirt is sitting for a photoshoot as five women around her assist with the photoshoot and pose, with one holding a camera and another with a gold reflector.
Makeup artist applying mascara to a woman with dark hair while another woman assists with her makeup.
Behind the scenes of a photoshoot or video production with multiple women, a woman with a camera, and lighting equipment.
Filming set with crew members preparing for a shoot, including a woman operating a laptop, a woman on a massage table, and two women adjusting the scene, all surrounded by lighting equipment and a bright background.
A filming crew capturing footage of a woman with tattoos lying on a couch in front of a blue background, with a camera operator and another crew member visible in the background.
A filming crew records a scene in a dimly lit room with orange lighting. A man with glasses and a cap is operating a professional camera focused on a woman receiving a massage on a table, with another person assisting her.

Photography - Andreia Varela / BTS - Jay Waldon / Photography Assistant - Charlotte Stokes / Beauty - Molly Mcardle, Vivian Dang, Petr Kolr, Elizabeth Mittan, Shania Drane, Poppy-Jo Purcell, Jennifer Garland