Two bottles of Lush American Cream perfume and a vanilla flower on a pink and white marbled pedestal with a pink background.

"Lush Fragrances"

In 2022, Lush Cosmetics sought to rebrand its fragrance line. The aim was to streamline the buying journey for online customers, enabling them to choose a product through images and scent descriptions only.

THE PROJECT
THE ROLE
A glass of cherry cocktail with ice and a cherry on top, placed on a doily on a red tray, with retro phone and glasses in the background.

the moodboard

Creative / Producer / Stylist

A bottle of Byredo Pulp Eau de Parfum with a pink tint, surrounded by purple flowers scattered on a pink surface. A purple flower stalk hangs above the bottle against a gray background, and a partially visible green leaf is at the top.

We created mini-worlds in which the surroundings visually represent the perfume’s scent. We displayed ingredients and pulled from names and inspirations behind each of the fragrances for props.

A clear glass perfume bottle with a rectangular shape and faceted cap, placed on a rough stone, against a neutral background.
A glass of whiskey with ice, a halved orange, and two cinnamon sticks on a reflective black surface with green curtains in the background.
A bottle of Salt & Stone facial oil, a white box with the same branding, a white textured block, and a yellow flower with green stem on a plain background.
A small perfume bottle labeled 'Mystic Forest' placed on a moss-covered rock with a natural wooden stick and additional mossy rocks in a nature-inspired display set against a green background.
Two bottles of perfume labeled 'Breath of God' by Lush, displayed on white decorative stone and ceramic stand with hanging green foliage in the background.

the results

Bottle of Vanilla scented product labeled "Lush Vanilla," with vanilla pod, white orchid flower, yellow soap, and decorative beige arch and base on a beige background.
Two bottles of perfume labeled "SHADE" by LUSH, placed on rocks with a driftwood piece against a neutral background.
A perfume bottle labeled 'Rose Jam' from Lush, placed on a pink background with a pink rose and decorative pink spheres.
Two bottles of perfume labeled 'JUNK' and 'LUSH' on a wooden table with dried orange slices and green plants in the background.
A CBD perfume bottle labeled '4:20', '1000MG CBD', and 'Lush', sitting on a wooden block, with foliage and moss around it and a green, smoky background.
Two bottles of Lush SUN perfume with orange, mimosa, and yellow flowers, and a slice of orange in the background.
Two bottles of perfume labeled 'FANSY LUSH' are placed on a large light stone, surrounded by greenery and water, creating a natural, fresh aesthetic.
Two bottles of perfume labeled 'DIRTY' and 'LUSH' are placed on green moss with various green leaves surrounding them, set against a light blue background.
A camera with an external lighting trigger on top, aimed at a pink background with a flower and orange circle.

behind the scenes

〰️

behind the scenes 〰️

A workspace with various plants, two small perfume bottles labeled "DIRTY" and "LUSH," and a glass case containing moss and root fragments, all on a wooden table.
A woman is sitting at a table, pouring liquid from a pitcher into a glass. The table has bottles of perfume, a glass bottle, and a textured stone-like surface. There is a potted plant nearby, and the scene is illuminated with soft lighting, likely during a photoshoot or filming setup.
A computer screen displaying a photo editing software with a close-up image of a perfume bottle with a digital display showing 4:20, placed on a small piece of wood with a blurred natural background.
Hand holding a green, moss-like plant or lichen with colorful nail polish, tattoo, and bracelet

Photography - Andreia Varela