"Lush Fragrances"
In 2022, Lush Cosmetics sought to rebrand its fragrance line. The aim was to streamline the buying journey for online customers, enabling them to choose a product through images and scent descriptions only.
THE PROJECTTHE ROLE
the moodboard
Creative / Producer / Stylist
We created mini-worlds in which the surroundings visually represent the perfume’s scent. We displayed ingredients and pulled from names and inspirations behind each of the fragrances for props.
the results
behind the scenes
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behind the scenes 〰️
Photography - Andreia Varela